# Development Philosophy

Our development philosophy is centered around three core Pillars

**User Friendliness First**

Our merchants come first and if it's not friendly for them, it needs to be changed

**Right Tool for the Right Job**

We build with what we think is the right tool for the right job, we don't go in for the newest craze and we don't adopt technology to make your life harder.

**It's gotta be *****Fast***

We know that conversion rate is directly impacted by response times, our internal goal is to make sure that any request to our public endpoints meets the following goal

95% of requests served within 100ms

As of June 2024 - we've served <mark style="background-color:green;">98.71%</mark> of public requests in under 100ms

**What it means to you and our Merchants**

* No GraphQL for you to deal with
* Our widgets only use JS frameworks if the app is complex (Mercury)
* Otherwise, we write plain javascript (Juno, Cupid)
* Our apps public endpoints are geo-distributed near the end consumer


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